State of the Industry 2018: Fueling growth of frozen snacks and appetizers

Millennials, in particular, are looking for something more from a heat-and-serve snack. “Millennials appear to have no stigma assigned to private label or store brands,” says Kristie Hung, marketing specialist, Sensient Natural Ingredients, Turlock, CA.

“They care more about the flavor and ingredients used. In general, consumers are becoming more aware of what their food is made of, checking label claims and ingredient lists before making purchases. Hence, new products are accommodating consumers’ need for shorter ingredient lists with ‘real’ or recognizable healthy ingredients.”

Read the full article on Snack & Bakery.