Simpler labels, desirable tastes.
As consumers continue gravitating toward food and beverages that support a wellness-based, active lifestyle, clean labels will remain the gold standard for manufacturers.
Transparency and authenticity are two trends continuing to drive the push toward cleaner labels and more recognizable ingredients. Products with a cleaner label and recognizable ingredients are seen as more premium. These labels also create the consumer perception of a more natural and better-for-you product, and help build consumer trust and loyalty.
At Sensient, we have many options to help you get to cleaner labels, even while flavorfully delivering wellness-conscious qualities, like low salt or low sugar.
Our scientists and flavorists are eager to work with you to help you achieve it. Contact us and we’ll get to work, together.