Masking

Eliminate off notes, naturally.

Consumers want more from the products they purchase, expecting balanced nutrition and added functionality without compromising on taste. As formulators work to reduce sugar and sodium or add natural and functional ingredients, taste often takes a back seat, creating a gap between delivering on health benefits and delicious products.

Mastering the balance between nutrition and taste is not easy when each component in the formulation can affect or impart undesirable off-notes.

To meet consumer expectations, Sensient Flavors & Extracts has developed PureMask™, an effective flavor masking agent that addresses a wide variety of product issues like bitterness, astringency, metallic notes, chalkiness and sourness while enhancing positive attributes like taste and aroma.

This natural solution is tailored to meet your specific formulation needs while addressing the common taste challenges. Its versatility makes it effective across a wide range of applications in sweet, beverage and savory product development.