­Sipping Joy: The Delightful Tradition of Holiday Eggnog

The holiday season brings with it a symphony of festive flavors, and at the center of this delectable orchestra is the rich and creamy indulgence known as eggnog. This beloved beverage has become a quintessential part of winter celebrations, gracing tables with its velvety texture and unique blend of spices. In fact, 73% of consumers are drinking eggnog during the holiday season1.

Origins and Evolution

Eggnog’s origins can be traced back to medieval Britain, where a hot, ale-based drink known as “posset” was popular during the winter months. As the concoction made its way across the Atlantic to the American colonies, it transformed. The addition of eggs, milk, and a touch of spirits, often rum or brandy, gave rise to the modern eggnog we know and love today.

The Recipe: A Symphony of Ingredients

The classic recipe is a harmonious blend of simple yet essential ingredients. Eggs, sugar, milk, and cream form the base, creating a velvety canvas for the symphony of spices – nutmeg, cinnamon, and vanilla. The crowning touch is a generous pour of spirits, adding warmth and depth to every sip.

For manufacturers to deliver this “classic” taste they rely on Sensient to provide “classic” eggnog ingredients, color and flavor profiles, for this seasonal indulgence.

  • Rich colors
  • Rum/alcohol notes
  • Cinnamon/nutmeg notes
Variations and Innovation

While the classic recipe remains a timeless favorite, creative minds have ventured into the realm of eggnog innovations. From spiking it with flavored liqueurs, incorporating espresso for a festive twist to crafting dairy-free and vegan alternatives, the possibilities are endless. This is Sensient’s “Sweet” spot, partnering with our customers to develop new and innovative products consumers love to taste.

Blending Old and New Tradition

Eggnog is not merely a beverage; it’s a symbol of togetherness and celebration. Gathering around the fireplace, clinking glasses filled with this seasonal elixir create cherished moments with friends and family. Eggnog parties and tastings have become popular social traditions, growing 28.96% in social discussions over the past year2, adding a touch of warmth to the winter chill.

Today, alcohol brands are continuously tapping into seasonal LTOs since consumers are no strangers to a spiked holiday beverage as 89% have tried eggnog containing alcohol3. Often shared at holiday parties, whether in desserts or a beverage, eggnog is sure to make a presence at the table every year.

Wrapping Up the Season

As the holiday season draws to a close, so does the reign of eggnog. Its fleeting presence on store shelves and in our mugs makes it all the more special. Whether enjoyed hot or cold, spiked or virgin, its presence is a comforting constant in the ever-evolving landscape of holiday traditions.

For years, eggnog has been a staple in the Sensient flavors’ palette, providing flavor, color and spice combination in the base for our innovative customers who want a single source for their eggnog needs.

Maraschino Cherry Eggnog Martini
A Holiday Treat: Maraschino Cherry Eggnog Martini

The Maraschino Cherry Eggnog Martini is a festive cocktail that combines the creamy richness of eggnog with the sweet tartness of maraschino cherries. The martini is further enhanced with a hint of vodka for a kick. This cocktail is perfect for holiday gatherings or cozy winter evenings.

  • 2 oz vodka
  • 4 oz eggnog
  • 1 oz maraschino cherry juice
  • 1 maraschino cherry for garnish

  1. In a cocktail shaker, combine the vodka, eggnog, and maraschino cherry juice.
  2. Shake well until the mixture is well combined.
  3. Strain the mixture into a chilled martini glass.
  4. Garnish with a maraschino cherry before serving.

For the best results, use high-quality eggnog and maraschino cherries. Also, make sure to chill your martini glass before serving to keep your cocktail cold longer.


1,3 Sensient Proprietary Research

2 Tastewise