Playing the natural flavor game

Seventy per cent of shoppers prefer to have “natural flavors” on ingredient statements, according to a recent consumer shopping and buying behavior study from Kemin Industries, Des Moines, Iowa.

Recent roll-outs

“The majority of our savory flavors have always been natural, so we’ve been a bit ahead of the curve with this trend,” said Roger Lane, marketing manager — savory flavors, Sensient Flavors, Hoffman Estates, Ill.The company recently introduced natural gochujang, roasted ginger, and wasabi flavors. There’s also a new range of natural smokeless smoke flavors.

One of Sensient Flavors’ newest offerings is a collection of allergen-free nut flavors. Applications include ice cream variegates, baked foods, granola, coffee syrups and any other foods that can benefit from a brown, nutty flavor without requiring actual nut pieces.

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