Dairy inclusions get indulgent
Texturally speaking, “ice cream” is something of a misnomer. Yes, consumers expect the frozen treat to be creamy; but any hint of actual iciness — either in the scoop or on the palate — qualifies as an unmistakable quality flaw.
“They’re as much a visual treat as a real one,” said Keerthana Perumbala, a marketing associate for sweet and beverage flavors at Sensient Flavors, Hoffman Estates, Ill., and an admirer of the creamy confections.