There’s a beverage for that

Today’s consumer is looking for beverages that provide a balanced experience through distinctive flavors and functional benefits, all while maintaining a cleaner label. From ready-to-drink coffees and teas; to mocktails, flavored waters and dairy milk alternatives, the various consumer needs are being met. However, even with all of these choices, flavor is still the number one attribute driving purchase behavior.

Keera Perumbala, marketing manager, Sensient Flavors, Hoffman Estates, Ill., said, “Consumers are looking for fun flavors that also provide function. Think about the cult status turmeric, ginger and the like have reached. Ingredients such as turmeric provide not only flavor and function, but also add an element of color, upping the visual appeal quotient.”

Read the full article at Food Business News http://digital.foodbusinessnews.net/sosland/fbn/2020_02_04/index.php#/38

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