Getting Creative With Confectionery
The confectionery industry is big business. So big that confectionery products account for $35 billion in retail sales annually, including $2 billion in exports and more than $7 billion in seasonal candy sales, according to the National Confectioners Association (NCA).
5 Ways Flavor Reshapes Candy
Flavor is a key attribute of candy that drives interest and sales. Here, according to Keerthana Perumbala, marketing associate, sweet and beverage, at Sensient Flavors, are five ways that flavor impacts candy formulation.
- Sugar confectionery is beginning to follow in chocolate and ice cream’s footsteps, introducing alcohol-flavored candies
- There is a high potential for innovation in the confectionery industry through texture
- With more consumers paying attention to their sugar intake, brands are finding new initiatives to cut back on the amount of sugar used in their products
- There is a big uptick in candy with unique shapes and themes, everything from ‘facial hair’ to multicolored octopuses and sloths
- Functionality is an interesting realm to explore in candy