Botanical boosters: Consumer curiosity and quality control key to category
Consumers are increasingly clued up on matters of health and nutrition, leading them to seek energy boosters from a wider range of sources than the typical office coffee machine.
“As sophisticated consumers demand more natural, healthier options, and the chances to express their individuality, botanicals are making a comeback in the food and beverage world,” says Barbara Lezzer, Director of Marketing Europe – Sweet and Beverage, Sensient Flavors, as reported by Innova Market Insights.