Sensient Introduces The Pipeline^™ for Beverage Creators

New beverage development hub provides support and guidance from scientists, manufacturing experts and marketing professionals

HOFFMAN ESTATES, Illinois — Dec. 4, 2025 — Market research indicates that the vast majority of new beverage product launches eventually fail. Rather than accept the statistics, Sensient Flavors & Extracts has decided to explore ways to improve the process.

This industry challenge has inspired the introduction of The Pipeline™ at Sensient, an innovative beverage development hub that brings together the expertise of scientists, manufacturing experts, marketing professionals and product developers to help improve the success rate of new beverage product launches.

“Challenges require solutions, not head shakes and shrugs,” says Pat Hanson, general manager of Sensient Flavors & Extracts’ sweet and beverage business unit. “We recognized a gap in service within the industry and chose to step up to help beverage creators get the support they need to bring new products to market more easily and intentionally to increase their chances of success.”

The Pipeline™ process provides flexibility to tailor support that adapts to customer needs, including options to help:

• Get strategic guidance for all steps of the beverage launch journey

• Partner with Sensient’s experts from all segments of beverage creation and formulation

• Enjoy access to a vetted network of packaging, production, distribution, sales and marketing partners

This structured process is ideal for any beverage creator, ranging from startups just getting to know the industry to more experienced product developers, thanks to the highly personalized approach and ability to access the entire spectrum of resources in one place.

For more information about The Pipeline™, please visit thepipelineatsensient.com or email thepipeline@sensient.com.