Sensient eyes clean label platforms amid technology expansion, botanicals hold s
A more holistic strategy to flavors that encompasses a multi-faceted approach of “taste” has been a key theme in the flavor industry this year.
“From a flavor point of view, the world has never looked so exciting,” that is according to Ricardo Ibañez, Marketing Manager Sensient Flavors, Sweet and Beverage Europe.
“Today’s consumers have a huge sense of adventure and a seemingly endless thirst for new experiences. At the same time, a deep desire for truth and authenticity is driving them in the direction of the past and towards ingredients with trustworthy backstories – often stretching back to ancient times,” he tells FoodIngredientsFirst.
Sensient stresses that consumers are no longer casual about what they eat. They want to know the source of what’s in their food. They are demanding clean, easy-to-understand labeling that tells them everything about what they eat and drink and perceive. Whether rightly or wrongly, these consumers believe that the more concise and understandable an ingredients list is, the better the product will be for them.
When consumers want to find high-quality foods and beverages, they look for a few choice words on the labels. Chief among these are “natural” and “extract.” Seventy-two percent of consumers think that these two words most define what “clean label” means, according to 2017 Sensient primary research.
To meet this demand, Sensient is promoting their Natural Origins extracts as “a perfect fit for what consumers are looking for in their food and drink these days.”