Seeking the next sriracha
As the conversation around the spicy flavor trend continues to evolve, many of the applications that are emerging focus on a premium positioning. Heat for heat’s sake is passé, and product developers are seeking new opportunities to enhance the consumer’s experience and introduce new flavor combinations.
Roger Lane, marketing manager of savory flavors for Sensient Flavors, based in Hoffman Estates, Ill., said, “We’ve also seen a premiumization in the sweet/heat flavor trend. Again, this trend has been around for quite some time, but we’re seeing it combine in a more global way. “We’re now seeing Mexican chilies combined with agave, Indian chilies being combined with maple syrup, and Middle Eastern flavors being combined with honey. All of these can be easily accomplished and added to a product by compounding the flavors together to create a ‘one stop shop’ solution.”
Consumer interest in global cuisines is being driven by younger consumers, specifically millennials and the emerging Gen Z population.