Larger, ‘Macro’ Trends Drive Food, Color and Flavor Innovations
As consumers reemerge after two-plus years of relative isolation, they are bringing some new eating habits with them. People shop and eat differently now, and the type of food experience they want has shifted as well. While they continue to combat stress with comfort and nostalgia, they also want to literally spice it up with new flavors and twists on those old favorites.
According to a survey by Mintel, 77% of consumers like to try new and interesting flavors. Additionally, Sensient proprietary research finds that 68% of consumers want to know the origin of spice such as Jalapeno or Habanero when eating spicy foods. A recent article in Snack Food & Wholesale Bakery covers these topics and how macro trends are evolving post-pandemic.
Sensient is helping manufacturers meet the moment with Boundless, a chili extract line that brings new and exciting flavor profiles to snack and bakery products. Boundless allows developers to incorporate chilies such as habanero, ancho and others in new ways, delivering things such as smokiness and green culinary notes to cornbread and authentic chili taste to chocolates.
This will help manufacturers create, or recreate, products for consumers who are starting to explore the world again. A survey of U.S. consumers found that 71% plan on leisure travel in 2022 — a significant increase over the past two years. To complement their physical journeys, consumers will look for products to help them re-create what they enjoyed on their trips. Flavors and colors can help products deliver an authentic taste.
Sensient’s Red Jalapeno or Chipotle Chili extracts and corresponding natural colors are examples of products that will fit that bill. As part of the Boundless line, the variances in their heat and taste are minimized, ensuring year-over-year taste consistency. Even better, the Boundless line can simplify the manufacturing process while providing the quality and taste that Sensient is known for.
Ready to see how Sensient’s Boundless line of chili extracts can bring the heat to new and existing product lines? Find more information here, and let’s set up a time to talk.