Clean-label, non-GMO products growing steadily, performing well
Although not a new trend, the demand for clean label continues to be driven by heightened consumer awareness around health and wellness, says Keera Perumbala, marketing associate for sweet and beverage flavors North America at Sensient, Hoffman Estates, Ill.
Technology also is helping consumers locate clean label-friendly products that are gluten-free or GMO-free, says Sensient’s Product Manager Kevin Barasa. “Clean label is soon to be the norm,” he says.. “There are numerous apps that can scan a label and inform the consumer on the potential GMO content, or their nutritional content.