Adult entertainment: Dairy flavors grow up
As millennials grow older, their palates are growing up with them. New dairy flavors need to reflect that reality.
This millennial impulse has contributed to a growing trend in the dairy space that celebrates what Kristie Hung, marketing specialist for Sensient Natural Ingredients, Turlock, Calif., called “exciting, gourmet and bold flavor combinations.”
That’s already happening in the yogurt category, said Jennifer Haberman, who works in dairy business development at Sensient Natural Ingredients.
A key component of boozy flavors’ popularity resides in the profiles’ ability to offer millennials “a luxurious treat that feels like it’s just for them — not something they’d share with their children,” said Sarah Diedrich, marketing, sweet and beverage flavors for Sensient Flavors, Hoffman Estates, Ill.
“Extreme” flavors — think sour variegate — also make ice cream more exciting for youthful palates that thrive on sensory stimulation,Fockelmann said.